原创力文档- 1
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- 约4.99千字
- 约 13页
- 2026-01-30 发布于北京
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小红书
SPRING
FESTTVAL
家生活行业
家用餐饮具收纳整理厨房用具轻养生家庭清洁香薰蜡烛SPRINGFESTIVAL家生活-核心方向
家用
餐饮具
收纳整理
厨房用具
轻养生
家庭清洁
香薰蜡烛
SPRINGFESTIVAL
以“审美”为主线，细分家用/家饰/家纺三个主营赛道
家饰鲜花绿植家居饰品
家饰
鲜花绿植
家居饰品
家纺床上用品居家布艺
家纺
床上用品
居家布艺
家生活品类高搜词
鲜花绿植
绿萝怎么养护插花新年
客厅花卉绿植
家百
迎新版化妆台收纳布置租房实用好物
年夜饭好看餐具推荐提升年味感的摆件
家纺
一眼显贵的春节卧室冬季保暖被芯材质
决明子枕头功效
取数区间：2025.1.1-2025.2.15
小红书
SPRINGFESTTVAL
家用行业
家生活[家用]春节期间站内热点/趋势
n从时间节奏角度：大盘从春节前两个月开始持续增长，除夕前2-3周达成峰值
n重点爆发类目：家居香薰、餐具、烹饪用具、家清
家用-二级类目商品节奏杯子/水杯/水壶.餐具.厨房储物厨用工具烹饪用具家居香薰居家日用家庭收纳用具卫浴/置物用具家务/地板清洁用具衣物鞋包清洁剂/护理剂
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除夕前八周
除夕前七周
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家生活-家用-春节期间爆款画像
厨具手绘砂锅/土锅Staub珐宝xHelloKitty联名实木砧板OOU
厨
具
手绘砂锅/土锅
Staub珐宝xHelloKitty联名
实木砧板
OOU钛刀七件套
报名条件全行业满足要求的商家均可参与，具体
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