传统文化体验之旅：茶文化深度游策划方案.pdfVIP

TraditionalTeaCulture

ExperienceTour

⚫ExecutiveSummary

teahasbeenfamousaroundtheworldasoneofthemostrepresentative

symbolsoftraditionalcultureforcenturies.Withtheconnectionween

andabroadbecomingcloserandcloser,manyforeignerscometowiththe

purposeofexperiencingthecharismoftraditionalculture.However,mostof

thecurrenttravelproductsincannotsatisfytheincreasingdemandsofforeign

visitorstounderstandatculturallevel.Ourideaistocombinetraditional

teaculturewithoutboundtourism,providingforeignersinterestedinteawith

greatchancestoexperienceeverystepinteamakingprocessandunderstand

teacultureter.

⚫ProductandBusinessmode

isthehomecountryoftea,whichhasalreadybecomeoneofthesignaturesof

.Andmoreandmoreforeignersareinterestedinteaculture.

OurproductisTraditionalTeaCultureExperienceTour.Itisashort-time

(2-3days)tourinourteagardenwhichenabforeignvisitorstoknowmoreabout

teacultureandsometraditionsaswellbyexperiencing.Fromthetour,

foreignerswillhave:

1)Thewholeexperienceofmakingtea(includingpickingtealeavesfromteabushes,

steaming,rolling,baking,refiningandpackingatlast,etc.)

2)Agoodknowledgeofteacultureandsomeothertraditions.

3)Deliciousfoodandtraditionalaccommodations.

4)DIYgiftsandsouvenirs