5G：满足大型活动中的消费者需求.pptxVIP

5G:Meetingconsumerdemandsatbigevents

Theeventgoerexperienceinvenuesandbeyond

Contents

02Methodology

03Keyfindings

04Fiveeventgoerprofilesandtheir

significancefordatalevelsgeneratedduringbigevents

05One-quarterofvisitorsatbigeventsgenerate60percentofdatatraffic

065Gbreaksthelegacyofpoor

connectivityexperiencesatbigevents

07Fourinteneventgoersarepreparedtopayforperformanceassurance

08Futureeventswithinnovative

serviceswilldriveincreaseddemandsonnetworks

09Whatnextforbigevents?

mobileapplications(apps)duringsuch

events,andtheiroverallexpectations

of5Gconnectivity.Inaddition,they

wereaskedabouttheirinterestinand

viewsonhavingtheopportunityto

enhanceconnectivityatbigeventswith

performanceassuranceandhowtheyseeinnovativeservices(augmentedreality)asbeingpartoffutureexperiencesatevents.

Thisreportisbasedonaquantitative

studythatwascarriedoutfromJuneto

August2024.Atotalof2,404respondents,aged15–69years,wereinterviewed,

withrecruitmentoccurringviain-personoutreachatbigeventsandviaonline

panels.Theword“eventgoers”impliesconsumersinthisstudy.

TheaimofthisConsumerLabstudyis

tounderstandhowconsumersperceivetheconnectivityexperience,withafocuson5Gandtheimportanceofseamless

connectivityforconsumersatbigevents.

“Bigevents”aredefinedinthisstudyaseventsthathost45,000ormore

spectatorsduringasingleevent.The

researchfocusedonthreebigevents

inEuropeduringthesummerof2024–theEuro2024footballchampionshipinGermany;aTaylorSwiftconcertin

London,UK;andaglobalsportseventinParis,France.

Consumerswereaskedaboutthe

frequencyoftheireventattendanceatbigevents,theirrelianceonsmartphonesand

Methodology

2