‌《2025年移动性别差距报告》方法论.pptxVIP

Methodology:

TheMobileGenderGapReport2025

Analysingmobileinternetusecasesandbarriers

toadoptionandfurtheruse14

TheGSMAConsumerSurvey20246

Gendergapextrapolationmodels9

Introduction4

Contents

Thisdocumentdetailsthemethodology

behindTheMobileGenderGapReport2025.

ThisGSMAreportispartofanannualseries

analysingthegendergapinmobileownership,smartphoneownershipandmobileinternet

adoptioninlow-andmiddle-incomecountries(LMICs).1Thisaccompanyingmethodology

reportdescribestheanalysisandmodellingtechniquesweusedandhighlightsimportantmethodologicalchangesfrompreviousyears.

Thisdocumentisdesignedasasupplementtothemainreportandincludes:

1.TheparametersoftheGSMAConsumerSurvey2024,onwhichthefindingsofthisstudyarebased.

2.Extrapolationmodels,whichprovide

estimatesofthegendergapsinmobileownership,mobileinternetadoption

andsmartphoneownershipinLMICsnotincludedintheGSMAConsumerSurvey.

3.Analyticalapproachesusedtoinvestigatetheresultsofsurveyquestionsonmobileuse,andthebarrierspreventingmobile

internetadoptionanduse.

EveryyearthewordingandstructureoftheGSMAConsumerSurveyarerevised

andtheunderlyingmethodologyis

refined.Careshouldthereforebetaken

indrawingconclusionsaboutcountry-

level,year-on-yearchangesfrompreviousMobileGenderGapreports.Anytrends

identifiedinthisyear’sreportarebasedonlongitudinalassessmentsofgender-disaggregateddatabytheGSMAand

thirdparties,andhavebeendeterminedtohavesufficientevidenceonacase-by-casebasis.

Comparisonswiththe

GSMAConnectedWomenprogramme’searlierwork

1.SeeTable1forde