解锁转化：利用 AI 语音降低买家决策疑虑 提升转化效率.docxVIP

UnlockConversion:FEBRUARY

2026

USINGAIVOICETOREDUCEBUYERUNCERTAINTYANDINCREASECONVERSION

UsingAIVoicetoReduceBuyerUncertaintyandIncreaseConversion2

Introduction

Shoppershesitatewhenfacedwithuncertainty.Theycompare,

pause,revisit,andtoooftenabandonpurchasesbecausetheylackreal-time,tailoredguidancetoaddresstheiruncertainties.Roughly8%ofvisitorsaddaproducttotheircart,andonaverage70%ofcartsareabandoned,oftenduetounresolveduncertaintythat

staticproductpages,FAQs,andtextchatsstruggletoaddress.

Toclosethatgap,AIvoiceassistantsembeddedonspecificpagesactlikein-storeexperts:answeringquestions,guidingcomparisons,andreducinghesitationinthemoment.

Conversionreality

Brandsfaceapersistentandcostlychallenge:onlineshoppershesitate,

delay,orabandonbuyingdecisionswhenfacedwithuncertainty.Whether

comparingtwopairsofrunningtrainers,evaluatingcompetingTVmodels,

orweighingfeaturedifferencesbetweencarbatteries,customersoftenneed

morereal-time,tailoreddecisionsupportthanstaticproductpages,genericFAQs,ortext-basedchatbotscanprovide.

Onaverage,onlyaround8%ofsitevisitorsaddaproducttotheirbasket,meaningthatmorethan90%ofpotentialbuyersleavewithoutsignalinganypurchaseintent.Meanwhile,shoppingcartabandonmentremainsnear70%,withmostcartleakoccurringbecauseofunresolvedconsumerdoubtsorfrictionlaterinthepurchasejourney.

Toreducethisuncertaintyandhelpshoppersmoveconfidentlyfrombrowsingintobuying,

AI-drivenvoiceassistantsembeddeddirectlyintoproductpagesrepresentanewfrontier.Thesesystemsactlikevirtualin-storesaleshelpers,conversingnaturallywithshoppers,

answeringquestions,comparingproducts,andguidingc