高级商务英语4 Unit 1 Key 答案.pdfVIP

Unit1

BusinessEthics

Lead-in

1.Discussion

1)

systematizing,defending,andrecommendingconceptsofrightandwrong

conduct.Inphilosophy,ethicsstudiesthemoralbehaviorinhumans,andhowone

shouldact.

2)Ethicstoconsiderinbusiness:

1)Ethicsaboutbusinessinput:Thisinvolvesethicsingainingresources,for

instancepurchasingequipments,raisingfund,recruitingstaff…

2)Ethicsaboutbusinessprocess:ThisinvolvesethicalpracticeinRD,

production,administration,finance,marketing,HRmanagement,logistics…

3)Ethicsaboutbusinessoutput:Thisinvolvesethicalpracticeinproviding

qualityproducts,service,etcanddealingwithwasteproperlyandprotecting

environment.

2.AMiniCase

1)

wateravailabletothemandCoca-Colawastoblame;b)Theirlivelihoodhas

beendestroyedsincethebuildingoftheplant;c)thenumberofpeople

workingonthelandhasdroppedconsiderably.

2)Coca-Colaclaimedthatitswastesludgewasausefulfertilizer.

3)Coca-Colaclaimedthatthereportswerescurrilous.Itsresponsewasvery

arrogantandoffensive.

TextA

OnlytheEthicalSurvive

Exercises

I.ReadingComprehension

1.Determinewhetherthefollowingstatementsaretrueorfalsebasedonthe

informationyougetfromthetext.WriteaTfortrue,anFforfalse,andanNG

3

fornotgiven.

1)F2)T3)NG4)T5)T6)NG7)T8)T

2.Discussthefollowingquestionswithyourpartner.

1)Managementshouldbeethicalinmakingdecisions.Pricereasonably.Donot

Encourageethicalbehaviorsandgainsupportfromstaff.

2)Researchhints:KFC’s―SudanRed‖crisis;Siemens’briberyscandal;

Coca-Cola’sPoisoningOrangeJuice;Toyota’sproductrecall,etc.

II.Blank-filling

1.Completethefollow