英语口语课brand品牌.pptVIP

BrandCenterTips:brandn.1.?商标,牌子2.?烙印3.?类型

Whatisbrand?Abrandistheidentityofaspecificproduct,service,orbusiness.Abrandcantakemanyforms,includinganame,sign,symbol,colorcombinationorslogan.品牌是特定的产品，服务或企业的标识。一个品牌可以包括名称，标志，符号，色彩组合或口号等多种形式。

What’sthisinEnglish?

McDonaldsCorporationistheworldslargestchainofhamburgerfastfoodrestaurants,servingmorethan58millioncustomersdaily.麦当劳公司是世界上最大的连锁速汉堡包食店，每日的客户超过5800万。

KFCentuckyriedhicken

KFCCorporation(KFC),foundedandalsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky,intheUnitedStates.KFChasbeenabrandandoperatingsegment,termedaconceptofYum!Brandssince1997whenthatcompanywasspunofffromPepsiCoasTriconGlobalRestaurantsInc.

Coca-Colaisacarbonatedsoftdrinksoldinthestores,restaurants,andvendingmachinesofmorethan200countries.可口可乐是一个在超过200个国家的商店、餐馆以及自动售货机中销售碳酸软饮料的公司。

IKEA(IngvarKampradElmtarydAgunnaryd)isaprivatelyheld,Swedishinternationalhomeproductscompanythatdesignsandsellsready-to-assemblefurniture,appliancesandhomeaccessories.Thecompanyisnowtheworldslargestfurnitureretailer.宜家（IKEA,IngvarKampradElmtarydAgunnaryd）是一家私人持有，瑞典的国际组装家具，家电和家居饰品设计和销售公司，该公司是目前世界上最大的家具零售商。

spriten.鬼怪,小妖精,调皮鬼,（童话中的）小仙子，小精灵

Nestle[‘nes?l]vt.vi.舒适而温暖地安定下来2.依偎3.温暖舒服地靠拢；偎依

Coca-colaIKEAKFCMcDonaldsSpriteNOKIANestleRobustSafeguardAnycallLenovo

Listthebrandsthatyouknow.

GoldenFingersGamesruleWhenthehostspeaktheChinesebrandname,youshouldsaytheEnglishwordofthebrandasquickaspossible.Theonewhofinishfirstisthewinner.

IntroduceaBrandEachgroupintroduceabrandintheformofadvertisement.Eachgrouphave3minutes.

谢谢大家！ThankYou！