2026年新的增长前沿:代理式商务与人工智能如何使天平向挑战者品牌倾斜报告-.pptxVIP

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2026年新的增长前沿:代理式商务与人工智能如何使天平向挑战者品牌倾斜报告-.pptx

TheNewGrowthFrontier:HowagenticcommerceandAItiltthescalestowardchallengerbrands

KEARNEY

YearsofImpact

NIQ

100

Scaleisnolongerdestiny,assharehasshiftedtonichebrandsoverthelastthreeyears.

ChallengersarewinningincategoriesbuiltforAldiscoveryandinnovation.

Consumersareincreasinglywillingtopaymoreforinnovativeproducts—particularlyiftheysavetimeandmoney.

AgenticcommerceandLLMadvertisingarepoisedtointroduceanewwaveofinnovationexplosion,withanadvantageto

challengerbrands.

Innovationcapabilityhas

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