《商务统计学（第7版）》 戴维·莱文 凯瑟琳•赛贝特 英文精讲课件（CH01 Defining and Collecting Data）.pptxVIP

DefiningandCollectingDataChapter1

ObjectivesInthischapteryoulearn:Tounderstandissuesthatarisewhendefiningvariables.HowtodefinevariablesHowtocollectdataToidentifydifferentwaystocollectasampleUnderstandthetypesofsurveyerrors

ClassifyingVariablesByTypeCategorical(qualitative)variablestakecategoriesastheirvaluessuchas“yes”,“no”,or“blue”,“brown”,“green”.Numerical(quantitative)variableshavevaluesthatrepresentacountedormeasuredquantity.DiscretevariablesarisefromacountingprocessContinuousvariablesarisefromameasuringprocessDC