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- 约8.36千字
- 约 82页
- 2026-05-18 发布于江苏
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Marketingof
TourismProducts;
Learningobjects:学习目标
;Learningobjects:学习目标;Learningobjects:学习目标;1.Definitionofmarketing;2.Servicesmarketing;Variability:Serviceencounters,eveniftheyinvolveasimilarkindofexperience,arehighlyvariableduetothedifferencesandrapidchangesinmood,expectationandotherhumanelementfactorsthataffecttheparticipants
Perishability:Becauseproductionandconsumptionaresimultaneous,servicescannotbeproducedandstoredinadvanceforfutureconsumption;emptyaircraftseats,forexample,areapermanentlossthatcannotbere
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