从控制到赋权:2026年中国媒体格局.docxVIP

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  • 2026-06-18 发布于北京
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FROMCONTROL

TOEMPOWERMENT

K-SHAPEDCONSUMPTIONIMEDIACENTRALIZATION|ALL-INAI

2026ChinaMedioTandscape

INNOVATINGTOIMPACT

dentsu

CHINA’SMEDIAEVOLUTION

ADV

ADVERTISERSHIFTS

dentsu

OTVPlatformCompetitionECRetailGrowth

IPContentSponsorshiptheBeginningofKOLLive-streamingCommerce

·TheInternethassurpassedtelevisioninbothengagementandreach.Chinasonlineretail

·TheInternethassurpassed

televisioninbothengagementandreach.

Chinasonlineretailmarket

achievedatransactionvalueof1.6

increasefrom2017.

trillion,refle

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