做商场营销了解例子-花茶.pptVIP

FlowerTeaMadeby

1.Product2.Promotion3.Price4.Place5.LogisticalAnalysis6.FinancialAnalysis7.Organization

Productanatomy1)Definition2)Development(STEP)3)Variety4)Function5)Effect(enclosedavideo)6)Feature

a.Brandingb.Logoc.Slogand.Packaginge.Labelingenclosedthepictureoftheproduct

PromotionRetailingSalespromotion(coupon,discountetc.)PublicrelationsDirectmarketing(directmailandcatalogs,telephone,onlineetc.)WholesalingServiceIntermediariesAdvertising

PricePriceelasticityValue-basedpricingProductline(upperclass,middleclass…)Discountan