第一章战略管理概述.pptVIP

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Ch1-1Chapter1

TheNatureofStrategicManagementStrategicManagement:

ConceptsCases11thEditionFredDavid

Ch1-2Originofstrategy

Ch1-3InputsProcess(TransformationActivities)OutputsProductsservicesFinancialresultsInformationHumanresults(Asystem)ExternalEnvironmentInternalEnvironmentCorporateenvironmentsEmployees`workactivitiesManagementactivitiesTechnologyandoperationsmethodsHumanresourcesNonhumanresourcesRawmaterialsCapitalTechnologyInformationIndustrialenvironment

Ch1-4ChapterobjectiveDescribethestrategicmanagementprocessExplaintheneed

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