英语II本科试题及答案.docxVIP

英语II本科试题及答案

一、单选题（每题1分，共20分）

1.Thecompanyislookingforsomeonewithexperiencein______marketing.

A.digitalB.traditionalC.bothAandBD.noneoftheabove

【答案】C

【解析】Thecompanyneedssomeonewithexperienceinbothdigitalandtraditionalmarketing.

2.WhichofthefollowingisNOTapartofthemarketingmix?

A.ProductB.PriceC.PlaceD.People

【答案】D

【解析】Themarketingmixtraditionallyconsistsofproduct,price,place,andpromotion.

3.Marketsegmentationinvolvesdividingamarketinto______groups.

A.smallB.largeC.homogeneousD.heterogeneous

【答案】D

【解析】Marketsegmentationinvolvesdividingamarketintoheterogeneousgroupsbasedonsharedcharacteristics.

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