从赛道到趋势 上海如何引领中国运动零售市场发展(英语).docxVIP

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从赛道到趋势 上海如何引领中国运动零售市场发展(英语).docx

shanghaiSRoleas

chinassportsRetailHub

CBRECHINARESEARCHAUGUST2026

withawarenessaroundhealthandwellnesscontinuingtorise,participationinsportandotherformsofexerciseis

becominganincreasinglyimportantpartofeverydaylifeinchina.sportinggoodsandathleisureretailersare

capitalisingonthistrendbyshiftingfocusfromcustomeracquisitiontobuildinglong-termcustomervalue.Thisphenomenonisspurringtheevolutionofphysicalretailstoresintoplatformsforbrandbuildingandcommunityengagement.

Landlordsarerespondingtothistrendbyshiftingsports

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