“新零售”模式对中国零售业上市公司绩效的影响.docx

“新零售”模式对中国零售业上市公司绩效的影响.docx

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Abstract:Asconsumerspayincreasingattentiontoonlineretail,especiallymobileplatformretail,inordertoimprovetheirownperformance,moreandmoretraditionalretailcompanieshavebeguntoopenonlineplatformsandonlineplatforms,especiallymobilephones.However,infac

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