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- 2026-09-08 发布于北京
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MARKETINGMANAGEMENT
12thedition5CreatingCustomerValue,Satisfaction,andLoyalty Kotler Keller第1页1
ChapterQuestionsWhatarecustomervalue,satisfaction,andloyalty,andhowcanpaniesdeliverthem?Whatisthelifetimevalueofcustomers?Howcanpaniesbothattractandretaincustomers?Howcanpaniesdelivertotalquality?Whatisdatabasemarketing?第2页2
LoyaltyAdeeplyheldmitmenttore-buyorre-patronizeapreferredproductorserviceinthefuturedespitesituationalinfluencesandmarketingeffortshavingthepotentialtocauseswitchingbehavior.第3页3
TheValuePropositionThew
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