原创力文档- 3
- 0
- 约2.44万字
- 约 18页
- 2026-10-09 发布于河北
- 举报
Fresheningup:Anewwinningformulaforhomeandhygieneplayers
Theoutlookforthehomeandhygienemarketiscooling.Howcancompaniesusherinthenextwaveofvaluecreation?
ThisarticleisacollaborativeeffortbyAngusMcOuat,KristiWeaver,StefanRickert,andStevenBegley,withAndreasZampouridisandParthJhaveri,representingviewsfromMcKinsey’sConsumerPackagedGoodsPractice.
February2026
Thehomeandhygienegrowthplaybookofthepastisripeforreinvention.In2020,homeandhygienebrandsgrew11percentglobally—spikingat13percentinthe
UnitedStates—spurredb
文档评论（0）