大学英语泛读Unit5玩具总动员课文精讲.pptVIP

Para.12BecorrespondingtohiscognitivetheoryThefirststudiesonchildrensunderstandingofadvertisingseemedtofitPiagetsmodel.FindingsAtthetime,psychologistsintheUSusedthosefindingsintheirbidtopresstheUSFederalTradeCommissiontobantoyadsonTV,…当时，美国的心理学家企图用这些研究结果迫使美国联邦商务委员会禁止在电视上做玩具广告，…bidn.出价，投标；努力争取；喊价FTC:FederalTradeCommissionPara.13similarargumentsreactionsfromadvertisingindustryandsomepsychologistsIronically,somepsychologistswhomightusuallybemorecomfortablearguingagainstsalespitchestochildrenhavehadtoconcedethat