营销策划实验作业GMC.ppt

营销策划实验作业GMC 考核方式 总评比例 说明 案例分析报告 20% 10% 个人提交的案例分析书面报告，共两次 一次，每次占10% 实验实践内容 20% 30% 课堂布置的实验，考查是否按时按质完成。 The GMC simulation marks will account for 20% 课堂表现 10% 在课堂参与、提问、发言、分享学习心得等方面的表现，主要考查出勤、提问发言、思考状况、知识分享情况等。 期末考试 50% 小组营销策划提案报告，包括PPT口头演示和书面提案，各占25% GMC 2011 Global Marketing Competition 2011 is an international competition organized by Esic Business Marketing School aimed at last year and penultimate year degree students, post-graduate programme students as well as MBA or doctorate programme students from public or private institutions. As a participant you will have the chance to take decisions at strategy level about all the areas of the organization and demonstrate the theoretical knowledge learned in the classroom Stages Competition method two or three students from the 4th or 5th year degree level or from post-graduate programmes. The challenge for the teams is to become Managing Directors of an automobile brand that they will have to create from zero and manage it. Once verified, your team will receive the user instructions so that you can start to study market conditions and decide the type of company you want to be (premium, general, low cost, hybrid etc). With the individual user and password for each team you can connect to the simulator on-line to introduce your decisions in time-scales and method. Competition method two parts: On line: For two and half months and over three stages (Eighth from final, quarter final and semi-final) the teams compete through the simulator. Live Final: The best six teams (two representatives from each block (A: America, B: Europe, C: Asia) are invited to Madrid. Once you have formed your team you will participate in the various stages of the competition within a real market made up of six companies, including yours, which will be denominated Simulation. Competition method Classification Criteria The classification system will be given for accumulated Profit, which corresponds to the total Profits during each stage.