IBM商业白皮书-点亮道路：服务能源消费者的智慧.pdfVIP

IBM Global Business Services IBM Institute for Business Value Energy and Utilities Lighting the way Understanding the smart energy consumer IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@ for more information. Lighting the way Understanding the smart energy consumer By Michael Valocchi, John Juliano and Allan Schurr Almost 70 percent of 5000 respondents in our 2008 Global Utility Consumer Survey are willing to experiment with how they interact with energy providers. Many consumers have specific visions of what they want – and how much they will pay for it. Their attitude change coincides with rising environmental and economic urgency that is focusing attention on energy infrastructures across the globe. To satisfy the smart energy consumer and stay competitive, utilities must plan now to encourage beneficial consumer behaviors, leverage customer analytics and segmentation, and understand the enhanced customer interactions – all vital in a participatory utility network where consumers, utilities and service providers share responsibilities and benefits.