Training Your Company For Social Media-2011资料.pdfVIP

COMMUNITY EBOOK / APRIL 2011 / / 1 888 6radian Copyright © 2011 - Radian6 COMMUNITY EBOOK / APRIL 2011 TRAINING YOUR COMPANY FOR SOCIAL MEDIA CHAPTER 1 INTRODUCTION Social media use is now such an automatic and frequent part of our day-to-day activities that it can be hard to understand the value and necessity of social media training within your organization. But personal social media use is quite different from social media use for business purposes, and as you integrate more teams into your larger social strategy, it’s your responsibility to get everyone involved on the same page. This means taking steps to help folks understand your business’ bigger social media picture, how their use of these channels fits into that big picture, and how their online interactions impact the reputation of your company’s brand (as well as their own personal reputation). And despite the ubiquity of social media, it’s almost guaranteed that a small segment of your employee base won’t be comfortable with even the basics of online social networks, so you’ll need to account for them, as well. All this is to say that you will need to invest time, effort and do a bit of thinking outside the box to create a strong and comprehensive social media training program for your company. If you’re unsure where or how to start, or if you just want to make sure you’re covering all your bases, this eBook is for you. In the upcoming chapters we’ll talk about: