奥美Please turn off all cell phones, pdas and pets034.pptVIP

Please turn off all cell phones, pdas and pets. Thank you Introductions Overview of Brian Framework Why Are We Here? We are not here to be “instructed” We are not here to be “given all the Tools that some guy in London or NY created” We are not here to receive “The Ten Commandments of iMethodology” We are not here to listen to Kin Mun’s jokes Why Are We Here? Why Are We Here? We are here to participate and give ideas We are here to explore and critique the Tools We are here to explore the Framework together We are here to get to know one another But you will still get to listen to Kin Mun’s jokes, whether you like it or not The History of Brian Why is it called Brian? A - It’s the name of David Ogilvy’s dog? B - It’s something to do with Monty Python? C - It’s an anachronism for: Brutal Regimented Interactive Action Narrative? Framework - A Brief History Brian+Prague (NY)+Dublin (iMethodology+Mexico+Brazil)+Calcutta +more Nov - Vienna - European Summit Dec - New York - Regional Heads Jan - Calcutta - AP Summit Jan - London + NY Feb - London + Singapore Mar - Bahia, Brazil Mar -Singapore - APAC Kickoff Workshop April - Europe Workshop Frameworks - Mexico Who are We and What Do We Do? We are Architects... We are Architects Not the painters and decorators We build eBusinesses and complex solutions As well as marketing communicating them Architects plan things You don’t build the 1st floor of a building then work out what the rest of it will look like We need to spend time planning what we’re building, How much does a Website cost? No one would ring up an architect and say, “I’d like a building please, can you call me back in ten minutes tell me when I can move in and how much it’ll cost.” Planning a solution allows us to give an accurate cost for time and resource for the project build People respect Architects decisions, ensure our clients respect ours Use all our talents experience But let’s not forget we do not live and work in isolation: Clients teams