英语学习-广告：倾听与传播Advertisement.pptVIP

Cultural Background or Related Information Advertising has become a very specialized activity in modern times. In the business world of today, supply is often greater than demand. Different manufacturers of the same kind of product have to persuade customers to buy their own product. By advertising they remind consumers of the name and the qualities of their product, and the place to buy it. Advertisements can be seen or heard everywhere, in newspapers, on posters, by radio and on TV. Manufacturers pay for songs or talk shows about their product in commercial radio programs. They may hire beautiful salesgirls to distribute samples. They also have advertisements put into programs that will accept them. Often large sums of money are spent on advertisements. People choose to buy certain product because they think it is the best. We usually think so because the advertisements say so. Advertising with creative ideas can often add value and character to the brands. Advertisements with great ideas often lead to high share of the market. But some advertisements just display the products and talk a lot about their good points. Because they lack of creativity, they have very little impact on us, thus are not memorable and do little for the brands’ awareness and character. Listening Scripts and Keys Activity 1 SUMMARY Directions: Listen to the news report, summarize the Main ideas and then write them on the note sheet Given below. Activity 2 CONVERSATIONS Directions: In the part you will hear 5 conversations. Listen carefully and fill in each of the following blanks with the word you hear. Activity 3 PASSAGE Directions: In the part there is only one passage. Listen to the passage twice. At the end of the passage, you will hear 5 questions which will be read only once. After you hear a question, you must choose the best answer from the 4 choices marked A, B, C and D. Key to Test Yourself of the Student’s Book 1. D 2. A 3. A 4. C 5. B 6.