品牌管理培训分析.pptVIP

Brand Value measure is consumer derived It is based on the price that customers pay and... …it is based on the number of units that retail customers buy Brand Value measure is fundamental It helps to balance price vs. volume by measuring the impact of each on Brand Value Transition point: How we established the baseline for these two components of Brand Value will be illustrated using two sample nameplates NOTES: _____________________________________________________________________________________________________________________________________________________________________________________