高校图书馆的营销与公共关系.pptVIP

Marketing Public Relations in Academic Libraries 高校图书馆的营销与公共关系 Heidi Card ULS Librarian, Assistant to the Director on Research Special Projects University of Pittsburgh hrc5@ Outline 概要 History of libraries and marketing 图书馆和营销的历史 Why is Marketing Important in Libraries? 为什么营销对图书馆重要？ Features of a Marketing Plan 营销计划的特征 Example of ULS Marketing Plan 匹兹堡大学图书馆营销计划实例 How ULS has moved forward with Marketing 匹兹堡大学图书馆是如何通过营销方式推进工作的 History of Libraries Marketing图书馆和营销的历史 Library-Centric view 图书馆中心论 Users were expected to be motivated enough to le