零售会创业报告.docVIP

Zabi est le noircissement 零售企业开店计划报告 Zabi est le noircissement （美黑产品及美黑彩妆零售店） 物流111 赵昕晨 11203040133 2012/1/1 Zabi est le noircissement 前言 美黑的方法主要有两种：天然的和人工的。 是一种利用日光进行锻炼或防治慢性病的方法，主要是让日光照射到人体皮肤上，引起一系列理化反应，以达到健身治病目的。美黑常和冷水浴、空气浴结合运用。 随着中国的日益强大，人们的生活更丰富多彩，一直流行欧美的古铜皮肤，小麦皮肤，逐渐在中国流行，用特殊的化妆品和在日光浴下的照射，可以让皮肤呈现亮丽的古铜色，美丽已经不是一白遮三丑的时代，黝黑健康的肤色已经到来 美黑出现在西方是上世纪的中期，它代表了欧美人士一种日晒文化──享受阳光。美黑和度假直接联系到了一起，度假就离不开阳光海滩。美黑到如今已经几乎成为了一种身分的象征。具有一身古铜色皮肤人们，说明他们经常去阳光充足、费用昂贵的高尚度假区晒太阳，所以“黑皮”是一张最好的显示身分的名片。 Zabi est le noircissement 开于市中心繁华地段，主要服务于时尚人士以及中高端消费群体的美黑爱好者。在提供美黑服务的同时，更是以销售美黑产品（助晒油、美黑护肤品等）以及美黑彩妆（古铜乳液、古铜遮瑕乳、古铜哑粉、美黑喷雾等）为主，帮助美黑人士长久保持肌肤色泽，光度的同时起到护肤作用。 目录 前言········································································ 1 市场状况分析···························································· 3 市场环境···························································· 3 目标群体分析························································ 3 竞争力······························································ 4 竞争者······························································ 5 SWOT分析································································5 S（优势分析）·························································· 5 W（劣势分析）························································· 6 O（机会分析）························································· 6 T（威胁分析）························································· 6 商店的基本情况 商店类型······························································6 店的名称······························································6 店址选择······························································7 商店规模······························································7 经营策略 目标消费者选择························································8 资金计划······························································8 人力资源计划··························································9 销售策略······························································9 附录 总结·································