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YOU’RE FREE TO SHARE  NOW MEDIA SAFELY AND PEOPLE WILL CREATIVECOMMONS.COM FOR FULL DETAILS VISIT thanks :) @seismograph slideshare follow us on twitter more presentations on * * // Confidential // Confidential // Confidential fin Industry News Technology Reports Case Studies @seismograph 60 Second Briefings SOMETHING FOR NOTHING An Introduction to Creative Commons Tom Jarrett Designer, Red Magma O NCE UPON A TIME... WHENEVER SOMETHING Let’s say you wrote a book... FOR OTHERS TO IT WAS HARD YOUR WORK WAS  300 YEARS AGO COPYRIGHT LEGISLATION WAS INTRODUCED AS SOON AS YOU MADE SOMETHING TANGIBLE NO-ONE COULD COPY IT. 3 COPYRIGHT RULED CENTURIES BUT THEN CAME THE AND EVERYONE SAID: COPYING STUFF IS SO EASY IF I WANT IT I’LL IT AT FIRST THIS WAS VERY ANNOYING BUT THEN WE REALISED BY SHARING CONTENT MORE PEOPLE WOULD SEE IT MARKETERS RESPONDED TO DEMAND AND BRANDS GAINED ALL WE WANTED WASA BIT OF CREDIT BUT THE OLD LAWS STILL SAID NO SHARING IS PERMITTED SO SOME OF THE WORLD’S MOST RESPECTED LAWYERS GOT TOGETHER... AND MADE THIS c INTO THIS cc NOW WHEREVER YOU SEE THE SIGN THE CONTENT YOU CAN SHARE AS LONG AS YOU GIVE THE AUTHOR HE STILL OWNS THE COPYRIGHT BUT HE CAN EASILY ALL THE LICENSE HIS MEDIA HAS BEEN TAKEN CARE OF ETC ETC ETC // Confidential // Confidential // Confidential fin Industry News Technology Reports Case Studies @seismograph 60 Second Briefings * *