定价PROlecture3.pptVIP

Chapter 3: Basic Pricing and Revenue Optimization Roadmap: The Price-Response Function The Basic Pricing and Revenue Optimization 3.1 The price-response function The price-response function specifies how many demand for a product varies as a function of its price Associated with each combination of the Cube. Demand for the product of a single seller as a function of the price offered by that seller, not the concept of a market demand curve (how an entire market will respond to changing prices) Example 3.1  the PRF in a perfectly competitive market If the seller price ab