ZARA案例.pptVIP

* ZARA: FAST FASHION * Main Competitors Gap Outsourcing more than 90% Hard to adapt to different customer sizes and preferences Long supply chain Unclear fashion position Main Competitors HM Outsourcing all the productions Entering one country each time Building a distribution center in each one country Operating in a single format Offering slightly a lower price than ZARA Massive of ads Employing fewer designers. * * Main Competitors Benetton Brightly clothes color Controversial advertisement Invested in controlling other production activities Selling production through licensees