商务广告的翻译教学讲义.pptVIP

 第 六 章 商务广告的翻译 第一节 翻译例析 译文分析—文章分析 第二节 翻译原则和技巧 第三节 翻译实践 * * Sample 1 Father of All Sales 15% to 50% off! Street smart, Country casual. Think once. Think twice. Think bike. The board game takes only a minute to learn but a lifetime to master. 特大甩卖，全场八五折到五折！ 城市大街上行驶潇洒， 乡间小道上奔驰自如。 左想想，右想想， 还是自行车最理想。 一学就会，其乐无穷。 Sample 2 1. For the first time, there’s a remarkable gel that can give your hair any look you want --- sleeker, fuller, straighter, curlier, more natural, even wet --- without a drop of alcohol or oil. 1. 一种前所未有、不同寻常的发乳问世了。 它可以使您的头发随心所愿— 更光滑，更丰茂，更平直，更卷曲，更自然，甚至保持湿度 ——却不含一滴酒精或油脂。 CAAC INFLIGHT MAGAZINE CHINASKIES THE FIRST INFLIGHT MAGAZINE IN CHINA ?THE SOLE TARGETED MEDIA IN CHINA To reach Businessmen and decision makers At national level Best cost effective media For the coverage of all the airlines in China MAKE YOUR ADVERTISING CAMPAIGNS TAKE OFF IN CHINA WITH CAAC INFLIGHT MAGAZINE CHINASKIES 《中国民航》 中国民航总局航机杂志 中国首家机上杂志 独一无二的刊物， 拥有广泛的固定读者。 上至商界巨擘，政界名流。 下至一般乘客，平民百姓。 覆盖中国所有航线，广告投入少，收效显著。 一起奔向中国市场的广阔天地 意译法 创造性翻译法 增补方法;四字成语 浓缩型翻译法 Father of All Sales 15% to 50% off! Street smart, Country casual. Think once. Think twice. Think bike. The board game takes only a minute to learn but a lifetime to master. Sample 1 Sample 2 1. For the first time, there’s a remarkable gel that can give your hair any look you want --- sleeker, fuller, straighter, curlier, more natural, even wet --- without a drop of alcohol or oil. 四字结构 四字结构 意译和浓缩法 总体采用直译法 １. CAAC INFLIGHT MAGAZINE CHINASKIES THE FIRST INFLIGHT MAGAZINE IN CHINA ?THE SOLE TARGETED MEDIA IN CHINA To reach Businessmen and decision makers At national level Best cost effective media For the coverage of all the airlines in China MAKE YOUR ADVERTISING CAMPAIGNS TAKE OFF IN CHINA WITH CAAC INFLIGHT MAGAZINE CHINASKIES 改译法 四字结构 删减法 删减法 创译法 2. 1. sales:　促销，销售 比较on sale: 减价销售 　　for sale: 待售 e.g. A: This dress looks good on you. 　　B: Really? I bought it on sale. 　　A: 这件衣服你穿漂亮极了！ 　　B: 真的吗