陈列的7项金律.pptVIP

7 GOLDEN RULES OF MERCHANDISING 陈列的7项金律 PROFITS 7 GOLDEN RULES OF MERCHANDISING陈列的7项金律 P…Planning Preparation R O F I T S PLANNING PREPARATION 计划及准备 Make sure you have all the merchandising materials, tool etc you need 确定您拥有所有您需要的陈列器材、工具等 Posters 海报 Pops 陈列辅助物品 Scissors 剪刀 Pins 大头针 Glue 浆糊 Stapler 订书机 Pens 笔 Hammer 铁锤 Ladder 梯子 Sticky tape 胶带 Shelf strips 货架吊绳 banners 旗帜 Price tags 价格标贴 PLANNING PREPARATION 计划及准备 Plan ahead of your competitor and you would already have won half of the battle 计划在您的竞争者之前，如此您已经赢得这场战争的一半 7 GOLDEN RULES OF MERCHANDISING陈列的7项金律 P…Planning Preparation R…Relationships O F I T S Relationships客情 Build up good relations with retailer 与零售商建立良好的关系 Make him your friend 让他成为您的朋友 Convince him of the benefits of merchandising 说服他有关陈列的好处 Relationships客情 Gain retailer’s attention and interest 引起零售商的注意与兴趣 Treat his objections with respect 尊重他的反对意见 Persevere and persevere until you succeed 忍耐再忍耐，直到您成功 7 GOLDEN RULES OF MERCHANDISING陈列的7项金律 P…Planning Preparation R…Relationships O…Outlet Opportunities F I T S OUTLET OPPORTUNITIES客户的机会点 Arrange your display at the right place to increase visuality and product movement 安排您的陈列在最正确的位置，以增加可视度及产品实销 Know which outlets you need to display 了解您需要在哪一客户做陈列 Know which brands to display 了解哪一个品牌需要陈列 OUTLET OPPORTUNITIES客户的机会点 Determine size/type of display 决定所需陈列的大小/种类 Look for suitable sites to display (keeping traffic flow mind) 找寻适当的陈列位置（交通要道谨记在心） Explain display concept 解释陈列的概念 OUTLET OPPORTUNITIES客户的机会点 Emphasize display benefits 强调陈列的利益点 Answer retailer’s objections 回应零售商的反对意见并取得同意 Agree on display period 同意陈列的期间 Build the display 开始陈列 7 GOLDEN RULES OF MERCHANDISING陈列的7项金律 P…Planning Preparation R…Relationships O…Outlet Opportunities F…Familiarising yourself with your pops I T S FAMILIARISING YOURSELF WITH YOUR POPS熟悉您自己的陈列辅助器材 Posters 海报