【论文】中储天津南仓分公司CRM系统的设计与实现.pdfVIP

中储天津南仓分公司 CRM 系统的设计与实现 摘 要 客户关系管理系统是近年来在理论和应用研究二方面受到广泛重视的应用管 理系统，它在提高客户忠诚度、降低企业营销费用、整合企业资源方面取得了令人 满意的成果。 本论文首先介绍了中储股份天津南仓分公司的概况和实施客户关系管理系统 的必要性，同时阐述了客户关系管理系统的基本概念、功能和作用.并根据南仓分 公司的实际情况，对客户关系管理系统进行了分析和设计，主要实现了产品管理、 客户管理、合同管理、沟通管理和统计管理五大模块，旨在帮助企业节省人力资源， 降低成本，提高客户忠诚度，创造更多的利润。本系统经过一些完改善将可能应用 于南仓分公司的客户关系管理体系中，为企业提高竞争力。 本系统采用B/S结构，是以Dreamweaver Mx和ASP为前台开发工具，以Access 为后台数据库系统完成的。 关键词：客户关系管理系统 CRM 南仓分公司 客户忠诚度 II 中储天津南仓分公司 CRM 系统的设计与实现 Abstract Customer Relationship Management (CRM) is one kind of management information system, and people have pay more attention to it in theory and application research. It has got a lot of satisfactory achievements in increasing customer loyalty, decreasing marketing expense and conforming enterprise resources. Firstly, this thesis introduces the general situation of Nancang Branch Company of ZDS in Tianjin and the necessity of executing CRM. This thesis describes the basic concepts and functions of CRM. According to the practical situation of Nancang Branch Company, The auther have analyzed and designed CRM and achieved five modules including production management, customer management, compact management, communication management and statistic management. Its aim is to save human resource, reduce cost, increase customer loyalty and create more profits for enterprise. Being advanced,this system can be used for CRM of Nancang Branch Company and raising its competition. This system based on B/ S construction. It was developed by Dreamweaver Mx and ASP as foreground tool and Access as backstage database system. Key words ：Customer