我国自助旅游电子商务化现状及其发展对策.pdfVIP

我国自助旅游电子商务化现状及其发展对策 摘 要 自助旅游是一种时尚的旅游方式， 随着知识经济的发展和人们文化水平的 日益提高，现代旅游消费观念和消费需求已经发生了深刻变化。传统的团队式观 光旅游虽然在旅游市场仍将占有相当的份额，但是由于其本身的规范化与程序化 使得人们不再满足于这种出游方式，越来越多的人开始选择自助旅游。电子商务 以它独有的优势，在现代旅游市场逐渐发展壮大，自助旅游商务成明显趋势。旅 游电子商务，是旅游企业基于 internet 提供的互联网络技术，使用电脑计算技 术、电子通信技术与企业购销网络系统联通而形成的一种新型的旅游运营方式。 有着其他旅游平台不可比拟的优势和特点。本文通过对自助旅游现状分析进一步 对旅游电子商务及自助旅游电子商务化的优势、种类、运行模式进行了解、总结， 针对自助旅游电子商务化存在的问题进行分析，归纳出解决对策并对未来发展趋 势进行预测。 关键词: 自助旅游 旅游电子商务 携程网 对策 II 我国自助旅游电子商务化现状及其发展对策 Abstract With the continuous development of knowledge economy and the increasing of people’s education level, the consumption concept of modern tourism and traveler’s needs and wants has been changed significantly. Therefore, DIY tourism has become a stylish way of modern tourism market. Although conservative traveling way such as sight scene traveling organized in groups has still taken a big amount in the current tourism market, it is undeniable that more and more people start to choose DIY travel as their preferential way of traveling. Moreover, electronic business which is gradually growing up in the tourism market plays an important role in the DIY travel. Electronic business tourism is one of the new tourism operation ways that tourism organizations which are based on the internet technologies are using computing technologies, electronic communication technologies to link with their sales and marketing network. It has the incomparable advantages and characters compared with other tourism operation platforms. This article aims to explore the strengths, variety, and operation ways of Electronic Business Tourism and DIY Electronic Business Tourism via analyzing the current situation of DIY tourism i