五节酒市场营销渠道分析.pdfVIP

五节酒市场营销渠道分析 摘 要 随着人们健康意识的增强，越来越多的人开始关注保健酒的保健作用。据统 计，目前保健酒每年以30%的速度在逐年增长，可以看出保健酒在今后的酒类市场 中将有很大的发展潜力。 五节酒作为保健酒，它的主要功能是抗治风湿类风湿关节炎、肩周炎、腰腿痛 等，调节增强人体免疫力、强身健体，调节阴阳，延缓衰老，另外对心脑血管类疾 病具有辅助功效。但是由于五节酒上市时间较短，且没有进行很好的营销工作，导 致目前五节酒的市场很小。那么要想提高产品的市场销量，扩大市场份额，做好营 销渠道工作是关键。 本文针对五节酒的市场营销渠道方面作了大量的调查与研究，找到了现有营销 渠道的不足之处，并且提出了其在管理和控制方面存在的问题。面对这些问题，本 文重新做了营销渠道方面的规划。 营销渠道管理是企业营销管理的一个重要任务，是四大营销组合因素之一。做 好五节酒营销渠道方面的工作，不仅可以保证新产品顺畅的并且以最快的速度进入 市场，而且可以为企业提供一个开拓和把握住市场的通畅渠道，有利于稳定地把握 住自己的目标市场。 关键词：五节酒，目标市场，营销渠道，渠道控制 I 五节酒市场营销渠道分析 Abstract Along with the people health consciousnesss enhancement, more and more people start to pay attention to the health care liquor the health care function. Statistics indicated that the health care liquor is growing year by year every year at present by 30% speeds, may see the health care liquor to have the very big development potential in presents wines market. Five liquor take the health care liquor, its major function is anti-treats rheumatism class rheumatism arthritis, the bursitis in shoulder, the pain in waist and lower extremities and so on, the adjustment enhancement human body immunity, strongs and healthy body, adjustment masculine and feminine elements, postpone senility, and has the auxiliary effect to the heart blood vessel of brain class disease. But because five liquor going on the market time is short, and has not carried on the very good marketing work, causes the present five liquor the market to be very small. if that wants to enhance the product the market sales volume, expands the market share, completes the marketing channel work is the key. This article has made the massive investigations and the research in