商务英语精读课件Unit 4.pptVIP

Consumer Satisfaction Learning Aims By the end of this unit, students should be able to: 1) know the basic definitions of bargaining and the different purchasing motives of shoppers; 2) grasp the words or phrases related to consumer satisfaction; 3) understand how to complain about something; 4) master the subjunctive mood of verbs; 5) read the advertisements of bargains. Cultural Background Cultural Background 2) Consumers International 国际消费者联盟 Cultural Background 3) March 15， World Consumer Rights Day 3·15世界消费者权益日 Cultural Background 4) The Art of Bargaining Reading 1: pre-reading activities 1. Brainstorming: What does the word “bargain” mean to you? Work with your partner and find the possible definitions of this word and write them down here. Reading 1: pre-reading activities 2. Pairwork: Discuss with your partner the following questions. 1) Do you often bargain with shop assistants when you buy things? 2) Do you often look around the shops for bargains? 3) Where or when are you most likely to find a bargain? 4) Have you ever bought anything that you didn’t need just because you thought it was a bargain? 5) What was the best bargain you have found? Describe it to your classmates. Reading 1: text-based questions 1. What is the more recent definition of “bargain”? 2. What is the trick played by smart merchandisers in promoting merchandise? 3. What is the author’s attitude towards the phenomenon of “bargain”? Reading 1: Structure Part 1 (para. 1) Introduction: the recent definition of a bargain A bargain is a dirty trick to extort money from the pockets of silly and innocent people. Part 2 (para.2 ) Explanation of how a new product is sold. Part 3 (para.3-6 ) Explanation of people’s reactions to bargains. Part 4 (para. 7) Conclusion: To offer bargains is a commercial trick to make the poor poorer. When greedy fools fall for this trick, it serves them right. Reading 1: Language Points 1) Key words 2) Key phrases 3) Useful structures 4) Diff