商务英语精读课件Unit 6.pptVIP

Unit 6 Management Learning Aims By the end of this unit, students should be able to: 1) know something about the management field; 2) learn how to make appointments in business situations; 3) master the key words or phrases related to management; 4) use suitable words and expressions to make an appointment; 5) consolidate the knowledge concerning verbs. Cultural Background Definition of management Cultural Background Management Process Cultural Background Staff involved in management * Chief Executive Officer (CEO) * Public Relations Managers * Vice President, Marketing * Sales Managers * Marketing Managers * Account executives * Promotions Managers * Creative Director * Media Director Reading 1: pre-reading activities 1. Brainstorming: Work with your partner and write out words or expressions about the titles of managing staff. Reading 1: pre-reading activities 2. Pairwork: Discuss the following questions with your partner: 1) Where do we suppose to find management? 2) What is the purpose of management? 3) What are the major functions of business management? 4) What do you think is a manager’s routine work? 5) What skills and abilities are desired for management work? 6) Who is the most suitable candidate for management work in your class? And why? Reading 1: text-based questions 1. How many types of managers are mentioned in the text? And what are they? 2. What is especially important for firms dealing in consumer products? 3. What are an information manager commonly responsible for? Reading 1: Structure Part 1 (para. 1) A brief introduction of the areas of management. Part 2 (para. 2-7 ) The responsibility of marketing managers, financial managers, operation managers, human resource managers and information managers. Reading 1: Language Points 1) Key words 2) Key phrases 3) Useful structures 4) Difficult Sentences Reading 1: key words survival n. [U]生存，活下来 e.g. the survival of the fittest 适者生存 His survival is still