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哈尔滨市首届大学生创业大赛
参赛作品：“哈尔滨永顺有限责任公司”
参赛院校：哈尔滨德强商务学院
参赛团队：精工会
参赛队员：赵 胜、焦学龙、玄立翔、
刘建宇、赵敏君、刘 红
指导老师：栾港
2010年11月10日
目录
1、执行总结··························································2
1．1．公司···································································2
1．2．市场···································································2
1．3．项目···································································2
1．4．管理···································································3
1．5．投资与财务·····························································3
2、市场机会分析····························································3
2．1．市场环境分析···························································3
2．2．市场购买者行为分析·····················································5
2．3．市场营销调研与预测·····················································5
3、项目产品及产品服务·····················································10
3．1．项目产品································································10
3．2．产品质检································································11
2． 3．产品服务································································11
4、市场营销································································10
4．1．目标市场营销战略 ······················································11
4．2．市场定位·······························································13
4．3．竞争性营销分析·························································12
4．4．产品策略·······························································15
4．5．包装策略·······························································17
4．6．价格策略·······························································17
4．7．分销渠道策略···························································18
4．8．促销策略·······························································20
5、团队管理及公司战略····················································18
5．1．团队管理·······························································21
5．2．公司战略·······························································25
6、资金投入与财
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