【优秀精品】毕业设计 毕业论文 平面设计专业 论食品包装的个性化设计.docVIP

JIU JIANG UNIVERSITY 毕 业 论 文 题 目 论食品包装的个性化设计 英文题目 Theory of food packaging Design personalized 院 系 艺 术 学 院 专 业 平 面 设 计 姓 名 班级学号 指导教师 二零一二年六月 摘 要 包装是品牌理念、产品特性、消费心理的综合反映，它直接影响到消费者的购买欲。我们深信，包装是建立产品与消费者亲和力的有力手段。经济全球化的今天，包装与商品已融为一体。包装作为实现商品价值和使用价值的手段，在生产、流通、销售和消费领域中，发挥着极其重要的作用，是企业界、设计不得不关注的重要课题。包装的功能是保护商品、传达商品信息、方便使用、方便运输、促进销售、提高产品附加值。包装作为一门综合性学科，具有商品和艺术相结合的双重性。包装设计即指选用合适的包装材料，运用巧妙的工艺手段，为包装商品进行的容器结构造型和包装的美化装饰设计。包装设计是设计方式中较为直观的一种设计形式，也是体现设计师和消费者之间信息交流的互动媒介，食品包装设计已从过去的简单功能，发展成为如今丰富而独具特色的面貌，优秀的食品包装设计不仅能提高消费者的生活水平和质量,还能提升企业的产品形象。 【关键词】 包装；包装设计；食品包装 Abstract With the continuous improvement of science and technology, similar products became more and more homogeneous, the competition between enterprises in a certain sense has been transformed into the image of the design competition, is not just a simple visual stimuli, more important is to create and design product information exchange and emotional experience, the rich and colorful personalized packaging design more space. Lifestyle changes, economic ability also makes people pursue characteristic consciousness stronger. Food packaging more personality, will have the market and development, to meet the various needs of consumers. Personalized food packaging is the inevitable trend of development. 【Key words】Packing; packaging design； food packaging； 目 录 引言·······························································1 第一章 食品个性化包装·············································1 （一）食品包装个性化色彩··········································1 （二）食品包装个性化造型··········································3 （三）） （一）个性化包装设计应加强市场调研································5 （二）个性化包装设计应加强个性化视觉冲击··························6 （三）个性化包装设计应具有较强的环保意识··························8 第三章 食品包装个性化案例分析·····································9 （一）糖果个性化包装分析··········································9 （二）上海正标食品有限公司个性化包装分