论文移动电子商务.docVIP

毕业论文 课 题： 掌尚公司移动电子商务 发展对策分析 摘 要 本文通过介绍移动电子商务的基本概念和发展现状，以及与传统电子商务的差别与关联，分析了移动电子商务的大环境，对上海掌尚信息服务咨询有限公司整体发展的影响就移动电子商务平台应用建设的网络建设、方案设计、移动支付、市场推广、管理机制等问题进行理论研究。针对掌尚公司发展移动电子商务存在的主要问题，如速度和安全的技术瓶颈；法律环境和政府政策的影响；移动服务资费的制约；消费者的移动商务需求未成规模；运营商参与主体太少等，分析其产生原因，为掌尚公司的发展应用对策提供方向，以现有的可实现的技术水平构建票务领域的移动电子商务平台的模式。 这些问题的解决直接关系到票务电子交易的发展。因此积极加强对票务行业移动电子交易的研究，最后针对掌尚公司的问题，从公司自身出发，就问题提出若干相应的发展应用对策，包括以移动的信息服务进行市场推广；以移动的营销管理优化消费环境；以移动的客户关系独树新型客户管理机制；依仗手机银行简化移动支付过程。建立规范的移动电子交易的框架，不仅可保障进行票务行业移动电子交易各方面的利益，而且还可保障票务移动电子交易的顺利进行。 关键词：移动电子商务；电子票务；无线技术； Abstract This article through the introduction of mobile e-commerce basic concept and the development present situation, as well as with the tradition e-commerce difference and the connection, has analyzed the mobile e-commerce external environment, affect the Shanghai Zhangshang information service company whole development on the mobile e-commerce platform using question and network construction, plan design, motion payment, market introduction, management mechanism conducted the fundamental research. In view of Zhangshang company growth mobile e-commerce existence main question, such as speed and safe technical bottleneck; Legal environment and government policy influence; Motion service fees restriction; Consumers motion commerce demand has not become the scale; The operation business participation main body are few and so on. Analyzes it to have the reason, provided development application counter measure the direction for the Zhangshang company, by the technical level which existing might realize constructs the ticket clerk to move the electronic commerce platform the pattern. These questions solutions directly relate the ticket clerk electron transaction the development. Therefore positively strengthens to the ticket clerk profession mobile e-commerce transaction research, finally aimed at the Zhangshang companys problems, embarked from company oneself, the question proposed certain corresponding development applicati