经济学专业毕业论文--嘉兴发展民营养老产业SWOT分析.docVIP

摘 要 在全国老龄化的背景下，如何让辛辛苦苦工作一辈子的老人们老有所养是一个我们必须面对的问题。嘉兴老龄化程度位居全省第一，已接近中度老龄化社会，嘉兴的养老市场面临着一场重大的变革。为此如何推动各种非公立机构组织，尤其是民营养老机构迅速发展，并使之逐渐成为多元化福利服务供给主体中的重要组成部分成为一个重要的课题。对民营养老产业的研究，有助于我们准确全面地认识民营养产业发展所要面临的实际困境，为其发展提供可行的建议和帮助。 本文根据嘉兴民营养老产业的实际情况，通过SWOT分析方法，系统地按照民营养老产业的内部优势、内部劣势、外部机会和外部威胁对民营养老产业在嘉兴的发展进行分析。并根据得出的结论提出了四个战略备案，希望可以推动嘉兴民营养老产业健康、快速的发展。 关键词：养老产业，SWOT分析，战略 ABSTRACT Under the background of aging in the country for a lifetime of hard work, how to let the old people to old-age care is a problem we must face. Jiaxing aging degree is the province first, aging degree already close to moderate aging society, Jiaxing endowment market facing a big change. Therefore to boost all kinds of public organization, especially private endowment institutions developing quickly, and gradually become diversified welfare services supply the important component of the subject is a very important issue. The private pension industry research, help us accurate comprehensive understanding people nutrition industry development with the actual difficulties for their development, provide feasible advice and help. According to the private pension industry Jiaxing actual circumstance, through SWOT analysis method, systematically according to the private pension industry internal advantage, internal weaknesses, external opportunities and external threat to the private pension industry in the development of a case of Jiaxing in Zhejiang province is analyzed. And according to the conclusion of the proposed four strategic record, hoping to promote private pension industry Jiaxing healthy and fast development. Keywords: pension industry, SWOT analysis, strategy 目 录摘 要 I ABSTRACT II 引 言 1 一、 相关概念的界定 2 二、 嘉兴民营养老产业的发展现状 2 三、 嘉兴发展民营养老产业SWOT分析 3 （一）嘉兴发展民营养老产业的优势 4 （二）嘉兴发展民营养老产业的劣势 5 （三）嘉兴发展民营养老产业的机会 6 （四）嘉兴发展民营养老产业的威胁 7 四、嘉兴发展民营养老产业的战略选择 8 （一）成本控制战略 8 （二）多样化战略 8 （三）专业化战略 9 （四）特色经营战略 9 五、 结论 10 参考文献 12 致 谢 14 引 言 21世纪是全球人口老龄化的时代。据世界银行的统计和预测，我国是世界上老年人口最多的国家，堪称世界老年人口大国。2007年底，我国60岁及以上老年人口为1．53亿人，占总人口数的11．8％。“老有