浅议物业管理品牌效应的重要性之论文.docVIP

题 目 学生毕业设计（论文）原创性声明 本人以信誉声明：所呈交的毕业设计（论文）是在导师的指导下进行的设计（研究）工作及取得的成果，设计（论文）中引用他（她）人的文献、数据、图件、资料均已明确标注出，论文中的结论和结果为本人独立完成，不包含他人成果及为获得重庆科技学院或其它教育机构的学位或证书而使用其材料。与我一同工作的同志对本设计（研究）所做的任何贡献均已在论文中作了明确的说明并表示了谢意。 毕业设计（论文）作者（签字）：  摘要 物业管理业是随着市场经济发展,住房货币化改革发展成长的新兴产业,在激烈的市场竞争中,只有注重品牌效应,促进企业管理与服务水平的提高,物业管理公司才能生存、发展、获利是企业的无形资产,也是企业赢得市场的利刃。物业管理是一新兴产业, 目前还不够完善,它的社会地位也不高,加上物业管理的赢利微乎其微,因而很多物业管理企业都忽略了品牌的创立。事实上,在物业管理市场逐步形成、市场竞争日趋激烈的今天, 物业管理业只有创造出品牌并不断创新,才能在市场竞争中占有一席之地创名牌企业，建优秀小区，现已成为我国物业管理企业的管理目标和奋斗方向。创建物业管理品牌是满足居民日益增长物质、文化、生活水平的需要,也是物业管理业在市场竞争中生存与发展的保证 ABSTRACT Property management is along with the market economy development, housing reform and development of capitalization growth in emerging industries, in the fierce competition in the market, only pay attention to brand effect, promote enterprises management and service level enhancement, property management company to survive and development, profit. Because the brand is the intangible asset of an enterprise, also is enterprise win market edge. Property management is a new industry, is still not perfect, its social status is not high also, plus the property management profit and many small property management enterprises have neglected brand was established. In fact, in property management market gradually formed and the fierce market competition today, property management only create brand and constant innovation, market competition ability is in place. Gen brand-name enterprises, build excellent village, has become our countrys property management enterprise management objectives and struggling for direction. Create property management brand is to meet residents growing material and cultural and living standard, which is also the need of property management in market competition of subsistence and development of guarantee. Keywords：Property managementbrand；effect  目录 摘要 I ABSTRACT II 引言 1 一 什么是