原创力文档- 1、本文档共57页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
目 录
1. 绪论 ····························································································································1
1.1 研究背景 ··············································································································1
1.2 研究意义 ··············································································································2
1.3 国内外研究综述··································································································2
1.3.1 国外研究现状·······························································································3
1.3.2 国内研究现状·······························································································4
1.4 研究内容与研究方法 ··························································································5
1.4.1 研究内容 ·······································································································5
1.4.2 研究方法 ·······································································································5
2. 社会化媒体与个人品牌研究概述 ············································································7
2.1 个人品牌传播研究概述 ······················································································7
2.1.1 个人品牌定义 ·······························································································7
2.1.2 个人品牌的组成要素及特征 ·······································································8
2.1.3 个人品牌传播 ·······························································································9
2.2 社会化媒体概述 ································································································11
2.2.1 社会化媒体定义 ·························································································11
2.2.2 社会化媒体的范围 ···············
文档评论（0）