电信业领域中外企业竞争的分析.docVIP

摘 要 目前，世界各国对电信业的管理大体经历了或正在经历着两个阶段：集中管制和市场开放。与这两种体制相对应，电信业的运作先后出现了垄断经营和适度竞争，而当前世界电信业运作的大势则是联合与并购。 于是中国电信业“走出去”与国外大型电信企业的“走进来”就是当务之急了。 针对这一背景，本文首先运用波特的钻石理论，从生产要素，需求条件，相关产业和支持产业的变现，和企业的战略结构四个方面分析了中国移动运营商和联通时科的两个案例。接着通过对服务贸易总协定中的基础电信协议，以及入世承诺书的要求的分析提出了现阶段中国电信业面临的挑战。第一，我国电信服务业难以应付国际电信服务业的竞争；第二，我国电信管理体制与企业经营机制不能完全适应WTO要求。这其中包括了《电信法》尚未出台，电信企业的经营机制不够成熟，和政府职能转变的不到位。 本文最后针对这些分析与挑战提出了对策。在政府宏观调控的方面，应该加强对电信市场的监管，选择合理的目标市场，积极部署走出去战略。在企业微观方面，应该利用差别定价合理经营，并且通过合作的方式实现共赢。 【关键词】过渡期 生产要素 需求条件 相关产业 Abstract The main content of this thesis is the analysis and countermeasure for Chinese enterprise and foreign-funded enterprises compete in the telecommunication field.First,I use the Diamond theory of Porter analyzed two cases about essential productive factors, need condition, relevance estate and support estate’s, strategy and structure. Then I suggest that China Telecommunications is facing lots of challenges through the analysis of Basis Telecommunication Agreement. First, chinese telecommunication service industry is difficult to fight against the foreign telecommunication service industry.Second,the system of Telecommunication management and the managerial mechanism of enterprise could not completely fit in with WTO.Including telecommunication law have not appear, the managerial mechanism of Telecommunication enterprise isnt mature enough, and the Shift of the government functions isnt mature enough too. At last, I suggest some countermeasures about this analysis and challenges. In the field of government macro-control, we should reinforce the oversee of telecommunication marketplace; choose the rational target market, deployment the strategy of Step out”. In the field of enterprise, we should manage rationally by using the difference fixed price, and realize public winning by working together. 【Key Words】Transition-period；Essential productive factors；Need condition ；Relevance estate 目 录 1 现阶段中国电信业与外资企业竞争的分析 2 1.1 生产要素方面的分析 2 1.2 需求条件方面的分析 4