新闻评论的传播效果研究.pdfVIP

摘 要 效果研究在我国起步比较晚，以关注受众为核心的效果研究在中国的发展 真正开始于上世纪八十年代，而关于新闻评论的效果研究成果在我国目前更不 多见。目前关于新闻评论的研究多是从“写作者”的角度出发，讨论写作新闻 评论时该如何选题、如何立意、如何修改等问题，少有关于新闻评论读者的接 受方面的研究，读者的阅读喜好和习惯也多是来自于写作者们的“推断”，缺乏 关于读者接受情况的一手资料。 本文运用实证研究的方法，通过对读者阅读行为以及读者对文本的接受程 度进行研究，尝试探寻出读者认知部分特点，从而为增强新闻评论写作者的读 者意识、增强新闻评论的传播和接受效果提供有益的参考。 本文运用的实证研究的方法主要包括文献综述、问卷调查、个案访谈和控 制实验法。论文第一章主要介绍本次研究的目标、方法和研究背景；第二章主 要介绍通过问卷调查获得的读者的阅读习惯和阅读喜好；第三章主要介绍通过 问卷调查了解到的新闻评论写作者的写作特征以及他们“心中的读者”；第四章 主要介绍关于读者的控制实验和个案研究的相关结果。 关键词：效果研究 读者接受 控制实验 个案研究 3 Abstract Study of dissemination effect starts late in our country, especially the study with core of audience really began in China in the 1980s of the last century, research results of news comment on the effect of dissemination effect in China are even more rare. More relevance academic works about news comment currently are written from the perspective of writers to discuss how the topics occur and what conception of the paper holds. There is few discussion about readers recipient aspect, in the same time reader’s reading preferences and reading habits are got from probably the single-handed data from the angle of inferring , which lacks first-hand information. Writing this paper is to expect to make a few regional and basic studies and discuss in the above fields. Using the method of empirical study, examine readers’ reading behavior and degree of accepting to find the characteristic of readers’ acknowledge in news comment writing. So it can enhance the writer’s consciousness of readers and enhance the effect of dissemination and acceptance of news comment.