作业成本法下NF航空公司客户管理分析.pdfVIP

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作业成本法下NF航空公司客户管理分析.pdf

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目录 0 引言························································································································1 0.1 研究背景及意义·························································································1 0.2 文献综述·····································································································2 0.2.1 作业成本法的相关文献综述····························································2 0.2.2 客户管理的相关文献综述································································3 0.2.3 作业成本法应用于客户管理的文献综述·········································5 0.2.4 文献评述···························································································6 0.3 研究思路与方法·························································································6 0.4 本文的基本框架·························································································7 1 作业成本法与客户管理的理论概述······································································9 1.1 作业成本法的理论概述·············································································9 1.1.1 作业成本法的概念············································································9 1.1.2 作业成本法的优势···········································································12 1.2 企业客户管理的理论概述·········································································12 1.2.1 企业客户管理的概念及方法···························································12 1.2.2 客户管理对企业发展的作用···························································13 1.3 作业成本法应用于企业客户管理的可行性··············································14 1.3.1 实施作业成本法的原则···································································14 1.3.2 企业客户管理的一般要求···········································