都市报新闻策划范式研究.pdfVIP

内容提要内容提要 内容提要内容提要 2005 年底，报业寒冬论的提出引起了传媒业界及学界的热议，党报、都市 报及晚报等都卷入了其中。但是，大家依旧可以看到，都市报的发展历经了 10 年已经形成了独特的都市报现象，而且有发展越来越强之势。其中，新闻策划 所起的作用不言而喻。虽然对于新闻策划的种种行为争议甚多，但不可否认， 新闻策划已经成为了传媒发展的一种重要手段。都市报的出现，改变了传媒的 格局，加深了新闻策划的改革和发展，使得新闻策划在新时期表现得更加复杂。 本文力求将都市报新闻策划融入到社会大环境中，与转型的政治、经济、 文化和科技环境等结合起来，多方面阐释都市报新闻策划已经进入新的时期， 出现了新的特色。笔者在吸取有关研究成果的基础上，本文以 《南方都市报》“新 闻策划”为主要观察点，从科学社会学的范式理论出发，结合在社会经济体制 转轨的时代背景下，都市报所面临的种种挑战和困境，在新世纪逐步展开的 “新 主流媒体”化的转型以及给新闻策划带来的变化，追溯了 《南方都市报》等主 要都市报自上世纪 90 年代以来主要的新闻策划实践，总结了都市报自创办以来 不同时期的新闻策划的原因、特色及意义。研究方法将以定性研究和文献研究 为主，涉及资料搜集和内容分析。 关键词关键词：都市报： 主流化转型 新闻策划 范式 关键词关键词：： Abstract Lots of people said the cold winter of newspaper’s development is coming in the end of 2005.Their topics are all around the party’s newspaper, the city newspaper and the evening newspaper. But as we can see, the city newspaper has been developed for ten years and come into being a typical phenomenon, and still keeps forwards. Meanwhile, the news planning has been played an important part on it. Though there is quite a lot of dispute about the news planning, news planning became an important method of promoting the newspaper incontestably. The city newspapers have changed the structure of the media and expedited the news planning to a better level. It makes the news planning more complex in the new period. The author attempt to explain the news planning of city newspaper has already come into a new period and appeared new features under the change of society with politics, economy, cult