南方日报的改版及其启示.pdfVIP

摘 要 作为中共广东省委机关报，《南方日报》的发行量已经连续 23 年居全国省级党报之 首，这与该报积极实施报业改革是分不开的 本文主要研究进入新世纪以来 《南方日报》 实施的改版措施，以便总结其经验，并揭示其改版成果对全国省级党报改版的启示 新世纪以来，全国党报都面临着社会转型、媒介竞争、经费短缺、角色定位不准、宣 传效果不佳等多重压力 在这种情况下，《南方日报》进行了连续改版，提出了 “高度决 定影响力”的办报理念，从支撑媒体的“铁三角”——新闻品质、管理体制、经营制度入 手对报纸进行了全方位的改革 改版获得了巨大成功，《南方日报》 得了声誉也 得了 市场 但和任何改革一样，《南方日报》的改版也存在一些不足之处 例如，新闻品质还 不稳定，市场化经营还不充分，管理架构还不完善 尽管如此，《南方日报》在新世 纪的改版是省级党报进行报业改革的成功探索，对全国各级党报改革提供了重要的启示 关键词：新世纪，《南方日报》，改版，省级党报改革 III PDF 文件使用 pdfFactory Pro 试用版本创建 Abstract As the provincial party newspaper of Guangdong, the circulation of Nanf ang Daily have already kept number one for 23 years among all the provincial party newspapers. In my opinion, this is related to its reform in a large degree. This dissertation mainly focuses on the reform of Nanf ang Daily in the new century, aiming at summering the experiences and drawing the inspiration to other provincial party newspapers. Since entering the new century, all the party newspapers face many pressures, such as social transformation, competition, economic pressure and so on. In such circumstances, Nanf ang Daily starts to correct its defects. In the process of the reform, the spirit of ‘vision makes power influenced almost every aspect. It also improved the news quality, management system and all the things related to the newspaper. Although the reform of Nanf ang Daily has achieved impressive success