目的地形象的认知-情感性质及其形成过程中心理因素的作用--外文翻译参考文献.pdfVIP

ARTICLE IN PRESS Tourism Management 29 (2008) 263–277 /locate/tourman Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation Hector San Martın´ ´ , Ignacio A. Rodrıguez del Bosque´ Department of Business Administration, Cantabria University, Avda. de los Castros s/n, 39005, Santander, Spain Received 3 July 2006; received in revised form 20 February 2007; accepted 12 March 2007 Abstract The purpose of this work is to enrich the body of knowledge on destination image by examining in depth the multi-dimensional nature of this concept, as well as analysing the relationship between psychological factors and perceived image of a tourist destination. The research was conducted with 807 tourists visiting a holiday destination. As hypothesized, results found that destination image is a multi- dimensional concept formed by cognitive and affective evaluations of a place. In addition, results provide support for the influence of psychological factors, i.e. motivations and cultural values, on image that individuals have of a tourist destination before visiting it. Finally, several managerial implications concerning the promotion and positioning of tourist destinations are outlined in this study. r 2007 Elsevier Ltd. All rights reserved. Keywords: Image; Destination; Motivations; Values; Positioning 1. Introduction Recognizing the images that tourists have of a tourist destination is necessary