河源电信全业务营销策略.pdfVIP

Abstract This paper based on China telecom heyuan branch in the new situation of the whole business marketing strategy are analyzed, and the comprehensive analysis of heyuan telecom industry competition situation and China telecom heyuan branch of the history and status quo of marketing, and puts forward some improvement Suggestions. Text is divided into five chapters, the first chapter basically introduces the background, significance, the paper studies the main content and the paper method, The second chapter is marketing theory knowledge and the telecom market characteristics, The third chapter is full of heyuan telecom business marketing strategy analysis of the present situation and existing problems. Chapter four is full of heyuan telecom business marketing environment analysis. In heyuan telecom environment are summarized, and also introduces the GaiGeShi and heyuan telecom industry, telecom market competition environment, heyuan heyuan telecommunications market, customer demand environment etc. The fifth chapter is full of heyuan telecom business marketing strategy Suggestions. In heyuan telecom problems and puts forward concrete Suggestions. This paper adopts a case study in the process of case study in heyuan, telecommunications, heyuan unicom and heyuan mobile mobile business marketing strategy, for example. In the process of analysis using questionnaire and difference analysis, information query method for the details of the marketing strategy analysis. Based on comprehensive analysis of heyuan telecom industry competition situation and heyuan branch of China telecom market marketing, and the history and current situation of current is the whole business practice marketing strategies contained in the main elements analysis, find out problems, and puts forward some concrete Suggestions. To obtain